BRAND IDENTITY

Image
Digital identity

BRAND IDENTITY

This workshop is only available in italian

Goal

To design a brand prototype: Ourselves. The aim is to make the students aware of the importance of their digital identity and how they can enhance their image in the same way as a brand.

Activities

The students will be asked to create a kind of digital identikit. As part of a brainwriting session they will make a note of their History, Strengths, Weaknesses, Opportunities (Goals), Threats. Then everyone will create their own brand and choose the most suitable communication channels for publicising it.