The responsibility for words: Who really writes in the age of AI?

Perhaps Artificial Intelligence has solved the anguish of the blank page forever. But is generating text enough to communicate?
In this meeting, Giovanni Acerboni and Diego Fontana compare their latest essays on the profession of writing. A dialogue in which two different and complementary approaches are challenged: on the one hand creativity, on the other, accuracy. The words that excite and explode together with the images against those that, on their own, must return an unambiguous and always understandable meaning.
Two different visions, united by a certainty: perhaps AI has taken away the exclusivity of text generation, but writing remains an essentially human tool, made to exchange knowledge and meaning between people. An event to discover how to govern this transition and what role to really give to the machine.
Because in this journey 'From pen to prompt', what makes the real difference is not who generates the characters, but who takes responsibility in front of a reader, to say: 'My word'.

Workshop in collaboration with NTT Scientific Partner of STEP

Giovanni Acerboni philologist and linguist, university professor since 1992, independent researcher, consultant and professional writing trainer since 2002. In 2013, he proposed and rapporteur of the UNI standard on professional writing (UNI 11482:2013 Structural elements and linguistic aspects of organizations' written communications). He has been working on language AI since 2015. On the subject he has published a patent on computational linguistics (2016), several essays and My Word. Professional writing manual with the support of language AI, FrancoAngeli, 2025.
 

Diego Fontana. Copywriter, teacher, author. He trained professionally at Lowe Pirella and Saatchi & Saatchi. After significant writing experiences for TV and web formats, in 2014 he founded the TERRA studio, divided between content design and corporate training. Teacher for the European Institute of Design - Offices in Florence, Turin and Cagliari) and IUSVE. He is the author of the volumes Digital Copywriter, Screen and From the pen to the prompt, for FrancoAngeli Editore and The Atlas of Words for Ediciclo Editore. Since January 2025 he has been creative director of the communication agency AUIKI.